Through neon-lit nights in Tokyo, quiet temple mornings in Kyoto, and the vibrant energy of Korea’s markets, I share my journey across Asia in moments both big and small.

My time in Korea sparked a curiosity for soju that I’ve carried back to the U.S. It’s more than just holding onto a piece of Korea — it’s about exploring the craze surrounding this iconic spirit. Join me as I dive into soju, from reviewing personal favorites to uncovering the market trends driving its rise.